At EleV8HBC, we specialise in turning business challenges into opportunities for growth. Led by Principal Consultant Brent Rush, with over 40 years of expertise in the hospitality, QSR, service industries and business we empower all business owners to achieve sustainable success.
Brent’s impressive career includes 36 years with a leading global brand, 15 years as a franchisee, and more than 5 years partnering with one of New Zealand’s iconic family restaurant brands. Renowned for his innovative leadership, Brent has set new benchmarks in operational excellence, profitability, and sales growth—earning top national accolades along the way.
From revitalising underperforming locations to enhancing customer experiences, Brent’s proven strategies deliver results. He has mastered tools for optimising store layouts, streamlining operations, and designing impactful marketing campaigns—all aimed at boosting efficiency, flow, and profitability. His expertise extends to facilitating over $20 million in successful business sales and acquisitions, helping turn struggling ventures into thriving, high-performing assets.
Beyond the boardroom, Brent gives back as a mentor for young entrepreneurs, a volunteer on local business advisory boards, and a supporter of community initiatives.
Brents mission goes beyond addressing immediate business needs; he focuses on building lasting legacies. Combining decades of hands-on business experience with a passion for profitable growth, he partners with business owners, regardless of business size, to navigate complex challenges, unlock hidden potential, and seize new opportunities. Whether you're a startup aiming to establish a solid foundation, an existing business that is struggling and seeking growth, or an owner preparing for sale or acquisition, Elev8HSL delivers customized solutions to elevate your business
health for personal wealth.
